Display & Video 360 (DV360) is Google’s leading platform for programmatic advertising—a tool that enables advertisers and agencies to manage end-to-end campaigns across formats ranging from video and Connected TV (CTV) to Digital Out-of-Home (DOOH). In a sector as competitive, complex, and fast-evolving as Adtech, Google trusted our 15+ years of expertise as specialists in digital advertising technology communication. The challenge was clear: to boost their brand positioning and significantly increase their share of voice against increasingly aggressive global competition.
To achieve this, we executed a communication plan that combined high-value press releases with the development of detailed success stories from major advertisers, demonstrating the platform’s real-world effectiveness in the market.
We acted as the bridge between technical solutions and specialized media, managing strategic interviews for company spokespeople and ensuring that DV360’s message of innovation and efficiency reached decision-makers within agencies and marketing departments.
Through this sustained PR and editorial management, we successfully strengthened DV360’s presence and recognition in the Spanish market. We did more than just increase media visibility; we reinforced its reputation as an essential platform for connecting brands with audiences in a relevant and efficient way, ensuring that its technological leadership was backed by a solid and consistent presence within the sector’s public conversation.
