{"id":2609,"date":"2026-04-27T14:08:43","date_gmt":"2026-04-27T12:08:43","guid":{"rendered":"https:\/\/brandipia.com\/?p=2609"},"modified":"2026-04-27T14:08:43","modified_gmt":"2026-04-27T12:08:43","slug":"celebrating-10-years-with-iconno-a-decade-of-success-communicating-design-culture","status":"publish","type":"post","link":"https:\/\/brandipia.com\/en\/celebrating-10-years-with-iconno-a-decade-of-success-communicating-design-culture\/","title":{"rendered":"Celebrating 10 years with ICONNO: a decade of success communicating and expanding design culture"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2609\" class=\"elementor elementor-2609 elementor-1775\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60ef2f6 e-flex e-con-boxed e-con e-parent\" data-id=\"60ef2f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9205679 elementor-widget elementor-widget-text-editor\" data-id=\"9205679\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are relationships that, over time, evolve beyond the purely professional and become a shared journey. This is the case with our history with ICONNO. Our partnership began with an exciting challenge: the opening of their first showroom in O&#8217;Donnell alongside Rimadesio and the ambitious goal of positioning the firm as the undisputed benchmark for luxury architectural and interior design solutions in Madrid. Today, looking back, we are proud to have turned their spaces on the Golden Mile \u2014at O&#8217;Donnell, 6 and Jorge Juan, 38\u2014 into much more than showrooms; we have transformed them into a true place of pilgrimage, a meeting point for design lovers in the capital.   <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e25d83 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"9e25d83\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From the very beginning, our strategy focused on a dual objective: to elevate the visibility of their high-end projects and products\u2014their design pieces and architectural solutions\u2014while turning their locations into a magnet for elite architects, developers, and interior designers.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5de22e7 elementor-widget elementor-widget-text-editor\" data-id=\"5de22e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To achieve this, we have worked intensively on editorial communication, ensuring that ICONNO\u2019s excellence is a constant fixture in the specialized press. This effort has led to rewarding milestones such as three covers in leading publications. Their projects certainly deserve it!  <\/span><\/p><p><span style=\"font-weight: 400;\">But the true essence of our work lies in revitalising these spaces as living stages where design professionals can meet. Over the last decade, we have had the privilege of organising events that have become part of the sector&#8217;s collective imagination. With the help of researcher and curator Marisa Santamar\u00eda, we brought memorable projects to life, such as \u2018Arquitectos de la Moda\u2019 (Fashion Architects) and the \u2018Viviendas y Vivencias por Venir\u2019 (VVV) series. But without a doubt, some of the most exciting events were the exhibitions \u2018Design Master Chef\u2019, dedicated to iconic design objects, and especially \u2018Cosas de Arquitectos\u2019 (Architects&#8217; Things). In the latter, we displayed iconic objects designed by figures of the stature of Rafael Moneo, Emilio Tu\u00f1\u00f3n, Alberto Campo Baeza and Carlos Lamela, whom we had the enormous fortune to bring together at a historic opening that underlined the firm&#8217;s prestige.    <\/span><\/p><p><span style=\"font-weight: 400;\">Our work has consistently gone beyond mere outreach, striving always to broaden the culture of design. We have had the privilege of bringing international icons of the stature of Roberto Lazzeroni, Giuseppe Bavuso, and Franco Driusso to Madrid\u2014visits that sparked unprecedented media and professional impact. Furthermore, we have integrated ICONNO into the Madrid Design Festival through evocative initiatives, such as the &#8216;Design Library&#8217; in collaboration with Rimadesio and the publishers Taschen and Thyssen. These projects have reinforced the firm\u2019s standing as an active, sophisticated cultural agent.  <\/span><\/p><p><span style=\"font-weight: 400;\">Today, ICONNO is a vital crossroads for the country\u2019s leading professionals. We wish to express our deepest gratitude to its director, Jos\u00e9 Miguel Sim\u00f3n, for his unwavering trust over the last decade. It is his vision, combined with our close collaboration, that has allowed the ICONNO name to shine in its own right at the pinnacle of design and architecture.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b89283e e-flex e-con-boxed e-con e-parent\" data-id=\"b89283e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0c804c elementor-widget elementor-widget-gallery\" data-id=\"d0c804c\" data-element_type=\"widget\" data-e-type=\"widget\" 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src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/ICONNO-telemadrid-reportaje-juli-capella.jpg\" class=\"attachment-full size-full wp-image-2596\" alt=\"ICONNO exposition Juli Capella on Telemadrid\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/ICONNO-telemadrid-reportaje-juli-capella.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/ICONNO-telemadrid-reportaje-juli-capella-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/ICONNO-telemadrid-reportaje-juli-capella-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/ICONNO-telemadrid-reportaje-juli-capella-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd58966 elementor-widget elementor-widget-image\" data-id=\"fd58966\" data-element_type=\"widget\" data-e-type=\"widget\" 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794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-300a1c3 elementor-widget elementor-widget-image\" data-id=\"300a1c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/03\/iconno-cocinas-y-banos-casa-viva.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/ICONNO-casa-viva-papel-cocinas-y-banos.jpg\" class=\"attachment-full size-full wp-image-2598\" alt=\"ICONNO Casa Viva print Kitchen and Bathroom\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/ICONNO-casa-viva-papel-cocinas-y-banos.jpg 794w, 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src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/ICONNO-hola.com_.jpg\" class=\"attachment-full size-full wp-image-2599\" alt=\"ICONNO on Hola.com\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/ICONNO-hola.com_.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/ICONNO-hola.com_-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/ICONNO-hola.com_-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/ICONNO-hola.com_-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43a9d8d elementor-widget elementor-widget-image\" data-id=\"43a9d8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a 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src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/ICONNO-Elle-Decor-entrevista-lazzeroni-poltrona-frau.jpg\" class=\"attachment-full size-full wp-image-2604\" alt=\"ICONNO Elle Decor interview Roberto Lazzeroni from Poltrona Frau\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/ICONNO-Elle-Decor-entrevista-lazzeroni-poltrona-frau.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/ICONNO-Elle-Decor-entrevista-lazzeroni-poltrona-frau-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/ICONNO-Elle-Decor-entrevista-lazzeroni-poltrona-frau-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/ICONNO-Elle-Decor-entrevista-lazzeroni-poltrona-frau-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca30174 elementor-widget elementor-widget-image\" 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