{"id":2638,"date":"2026-04-28T19:24:00","date_gmt":"2026-04-28T17:24:00","guid":{"rendered":"https:\/\/brandipia.com\/?p=2638"},"modified":"2026-04-28T19:24:00","modified_gmt":"2026-04-28T17:24:00","slug":"ias-leading-the-conversation-on-media-quality","status":"publish","type":"post","link":"https:\/\/brandipia.com\/en\/ias-leading-the-conversation-on-media-quality\/","title":{"rendered":"IAS: Leading the Conversation on Media Quality"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2638\" class=\"elementor elementor-2638 elementor-1859\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5784549 e-flex e-con-boxed e-con e-parent\" data-id=\"5784549\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f188aa elementor-widget elementor-widget-text-editor\" data-id=\"9f188aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the fast-paced world of Adtech, where technologies are born, fade, and reinvent themselves in a matter of months, one asset remains the scarcest and most precious of all: media quality. When we began our journey with Integral Ad Science (IAS) in 2018, we knew we were representing a tech giant. However, our challenge went far beyond promoting a platform; we wanted to transform their immense flow of data into the compass that guides the entire industry.  <\/span><\/p><p><span style=\"font-weight: 400;\">Today, eight years later, we are thrilled to see that this vision has not only been realized but surpassed. IAS is a special partner not just because of the longevity of our relationship, but because together we have achieved something rare in this ecosystem: ensuring their reports aren&#8217;t just published, but eagerly anticipated by the market as the definitive benchmark. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f78711 e-flex e-con-boxed e-con e-parent\" data-id=\"7f78711\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-881d725 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"881d725\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Making Data Speak and the Industry Listen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35133cd elementor-widget elementor-widget-text-editor\" data-id=\"35133cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The heart of our strategy with IAS lies in their Media Quality Report and Industry Pulse studies. To some, these might be simple market analyses; to us, they are strategic blueprints that bring order to the global conversation. Throughout these eight years, our role at Brandipia has been that of &#8220;strategic translators&#8221;: we take complex technical data and transform it into clear, relevant, and, above all, actionable insights for the media.  <\/span><\/p><p>We are passionate about identifying those insights with the potential to spark real debate. Whether diving deep into brand safety, analyzing user attention, or projecting the future of digital investment, our goal has remained constant: ensuring IAS doesn&#8217;t just join the conversation, but structures and leads it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-680a566 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"680a566\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From Metrics to Thought Leadership<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed54984 elementor-widget elementor-widget-text-editor\" data-id=\"ed54984\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">One of our proudest achievements is establishing the Media Quality Report as the absolute standard for quality in digital advertising. We have worked to ensure this information transcends technical silos and reaches the decision-making tables of brands, agencies, and publishers. <\/span><\/p><p><span style=\"font-weight: 400;\">Our work isn&#8217;t about simply distributing press releases; it\u2019s about aligning the IAS narrative with real market concerns and the most demanding media agendas. By turning technical reports into strategic communication assets, we have solidified the brand\u2019s reputation within the spaces where sector authority is built. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e1f104 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"4e1f104\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Eight Years of Shared Vision\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bc8a4a elementor-widget elementor-widget-text-editor\" data-id=\"5bc8a4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mirar atr\u00e1s y ver c\u00f3mo hemos acompa\u00f1ado a IAS desde 2018 nos reafirma en nuestra filosof\u00eda: la comunicaci\u00f3n en tecnolog\u00eda no va de generar ruido, va de construir autoridad sostenida. En un entorno donde el conocimiento es poder, haber convertido los datos de IAS en liderazgo de opini\u00f3n es lo que realmente marca la diferencia. <\/span><\/p><p><span style=\"font-weight: 400;\">Looking back at our journey with IAS since 2018 reaffirms our philosophy: technology communication isn&#8217;t about making noise; it\u2019s about building sustained authority. In an environment where knowledge is power, turning IAS data into thought leadership is what truly makes the difference. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa9e8b7 e-flex e-con-boxed e-con e-parent\" data-id=\"fa9e8b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2db56b9 elementor-widget elementor-widget-gallery\" data-id=\"2db56b9\" data-element_type=\"widget\" data-e-type=\"widget\" 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href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/IAS-liderando-convesacion-calidad-medios.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"2db56b9\" data-elementor-lightbox-title=\"IAS Leading the Conversation on Media Quality\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY0MCwidXJsIjoiaHR0cHM6XC9cL2JyYW5kaXBpYS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAxXC9JQVMtbGlkZXJhbmRvLWNvbnZlc2FjaW9uLWNhbGlkYWQtbWVkaW9zLmpwZyIsInNsaWRlc2hvdyI6IjJkYjU2YjkifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/IAS-liderando-convesacion-calidad-medios.jpg\" data-width=\"1800\" data-height=\"1177\" aria-label=\"IAS Leading the Conversation on Media Quality\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a 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\/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5e1d02 elementor-widget elementor-widget-image\" data-id=\"c5e1d02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/IAS-clipping-el-pais-online.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"IAS clipping El Pa\u00eds online\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY0OSwidXJsIjoiaHR0cHM6XC9cL2JyYW5kaXBpYS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAxXC9JQVMtY2xpcHBpbmctZWwtcGFpcy1vbmxpbmUucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/IAS-clipping-el-pais-online.png\" class=\"attachment-full size-full wp-image-2649\" alt=\"IAS clipping El Pa\u00eds online\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/IAS-clipping-el-pais-online.png 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/IAS-clipping-el-pais-online-212x300.png 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/IAS-clipping-el-pais-online-724x1024.png 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/IAS-clipping-el-pais-online-768x1086.png 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3baad15 elementor-widget elementor-widget-image\" data-id=\"3baad15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/clipping-Adform-ABC-online.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"clipping Adform ABC online\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY1MCwidXJsIjoiaHR0cHM6XC9cL2JyYW5kaXBpYS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAxXC9jbGlwcGluZy1BZGZvcm0tQUJDLW9ubGluZS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/clipping-Adform-ABC-online.jpg\" class=\"attachment-full size-full wp-image-2650\" alt=\"clipping Adform ABC online\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/clipping-Adform-ABC-online.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/clipping-Adform-ABC-online-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/clipping-Adform-ABC-online-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/clipping-Adform-ABC-online-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c68de5 elementor-widget elementor-widget-image\" data-id=\"7c68de5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Pais-papel.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"IAS en El Pa\u00eds print\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY0MiwidXJsIjoiaHR0cHM6XC9cL2JyYW5kaXBpYS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAxXC9JQVMtRWwtUGFpcy1wYXBlbC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Pais-papel.jpg\" class=\"attachment-full size-full wp-image-2642\" alt=\"IAS en El Pa\u00eds print\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Pais-papel.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Pais-papel-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Pais-papel-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Pais-papel-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-351808b elementor-widget elementor-widget-image\" data-id=\"351808b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/elpais.com\/extra\/publicidad\/2024-01-25\/una-nueva-vida-digital-para-la-publicidad-contextual.html\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Pais-online.jpg\" class=\"attachment-full size-full wp-image-2641\" alt=\"IAS on El Pa\u00eds online\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Pais-online.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Pais-online-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Pais-online-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Pais-online-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5886918 elementor-widget elementor-widget-image\" data-id=\"5886918\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.eleconomista.es\/tecnologia\/noticias\/13360037\/05\/25\/elimina-cualquier-aplicacion-de-tu-telefono-que-este-en-esta-lista.html\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Economista-online.jpg\" class=\"attachment-full size-full wp-image-2643\" alt=\"IAS El Economista online\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Economista-online.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Economista-online-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Economista-online-724x1024.jpg 724w, 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src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-MQR-Programmatic-Spain.jpg\" class=\"attachment-full size-full wp-image-2645\" alt=\"IAS MQR Programmatic Spain\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-MQR-Programmatic-Spain.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-MQR-Programmatic-Spain-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-MQR-Programmatic-Spain-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-MQR-Programmatic-Spain-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19f23b7 elementor-widget elementor-widget-image\" data-id=\"19f23b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div 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