{"id":2687,"date":"2026-05-05T18:58:40","date_gmt":"2026-05-05T16:58:40","guid":{"rendered":"https:\/\/brandipia.com\/?p=2687"},"modified":"2026-05-05T18:58:40","modified_gmt":"2026-05-05T16:58:40","slug":"yuxus-keys-to-become-the-new-essential-staple","status":"publish","type":"post","link":"https:\/\/brandipia.com\/en\/yuxus-keys-to-become-the-new-essential-staple\/","title":{"rendered":"YUXUS: Keys to Becoming the New Essential Staple"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2687\" class=\"elementor elementor-2687 elementor-1627\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e47eb71 e-flex e-con-boxed e-con e-parent\" data-id=\"6e47eb71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdb346c elementor-widget elementor-widget-text-editor\" data-id=\"bdb346c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">From day one, we were captivated by Yuxus, a Madrid-based brand founded in 2018 that champions elevated basics, meticulous attention to quality, and a refined contemporary aesthetic that reinterprets the essentials. <\/span><\/p><p><span style=\"font-weight: 400;\">Behind it are very young entrepreneurs who have carefully crafted the entire brand universe and built a loyal, active community that identifies with everything Yuxus represents. We immediately understood that this was the key to their success.  <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac20dee animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"ac20dee\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">We were thrilled to be part of this project and the challenge at hand: to establish the brand and its founders as benchmarks in youth fashion and distinguishing them within a sea of emerging labels and carving out a unique territory among the audiences where they were already thriving. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d0ead8b elementor-widget elementor-widget-text-editor\" data-id=\"1d0ead8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To achieve this, we developed a corporate-focused communication strategy to boost both the entrepreneurial project and the brand itself. We drove their presence in general and financial media, reinforcing their credibility, growth, and vision, while supporting every store opening and new collection to generate extensive coverage in retail and lifestyle press. <\/p><p>More recently, we communicated the appointment of a new Creative Director, opening a new chapter in the product narrative with an excellent reception from fashion directors and editors at top lifestyle publications. Additionally, we supported the launch of their latest collections by inviting sector press to a launch event that gathered nearly a thousand people, further strengthening the emotional bond with their community. <\/p><p>Through these efforts, we have contributed to bolstering the brand\u2019s reputation, solidifying a growing presence in general, financial, and lifestyle media, and establishing its founders as leading young entrepreneurs in the fashion sector. Most recently, we have successfully elevated the brand\u2019s product positioning within the most influential lifestyle outlets.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e833c0 e-flex e-con-boxed e-con e-parent\" data-id=\"6e833c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dabc74 elementor-widget elementor-widget-gallery\" data-id=\"5dabc74\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:2,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/12\/insight-yuxus-marca-joven-streetwear.jpg\" 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href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/12\/yusus-windy.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5dabc74\" data-elementor-lightbox-title=\"Yuxus Windy collection\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY3NywidXJsIjoiaHR0cHM6XC9cL2JyYW5kaXBpYS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzEyXC95dXN1cy13aW5keS53ZWJwIiwic2xpZGVzaG93IjoiNWRhYmM3NCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/12\/yusus-windy.webp\" data-width=\"1600\" data-height=\"1200\" aria-label=\"yuxus windy collection\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/yuxus-coleccion-windy.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5dabc74\" data-elementor-lightbox-title=\"Yuxus Windy collection\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY3OCwidXJsIjoiaHR0cHM6XC9cL2JyYW5kaXBpYS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAyXC95dXh1cy1jb2xlY2Npb24td2luZHkuanBnIiwic2xpZGVzaG93IjoiNWRhYmM3NCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/yuxus-coleccion-windy.jpg\" data-width=\"1400\" data-height=\"1867\" aria-label=\"Yuxus Windy collection\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/yuxus-company.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5dabc74\" data-elementor-lightbox-title=\"Yuxus sweater Company\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY3OSwidXJsIjoiaHR0cHM6XC9cL2JyYW5kaXBpYS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAyXC95dXh1cy1jb21wYW55LmpwZyIsInNsaWRlc2hvdyI6IjVkYWJjNzQifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/yuxus-company.jpg\" data-width=\"800\" data-height=\"1200\" aria-label=\"Yuxus sweater Company\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b8a612a e-flex e-con-boxed e-con e-parent\" data-id=\"b8a612a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8ceee6f e-grid e-con-full e-con e-child\" data-id=\"8ceee6f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cf7795 elementor-widget elementor-widget-image\" data-id=\"3cf7795\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vanidad.es\/hoodies-perfectas-compartir-novio\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/YUXUS-en-vanidad-online.jpg\" class=\"attachment-full size-full wp-image-2680\" alt=\"Yuxus in Vanidad online\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/YUXUS-en-vanidad-online.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/YUXUS-en-vanidad-online-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/YUXUS-en-vanidad-online-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/YUXUS-en-vanidad-online-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71239f7 elementor-widget elementor-widget-image\" data-id=\"71239f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/vanidad.es\/lanzamientos-moda-empezamos-noviembre\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/12\/YUXUS-Vanidad-online-2.jpg\" class=\"attachment-full size-full wp-image-2681\" alt=\"YUXUS in Vanidad online\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/12\/YUXUS-Vanidad-online-2.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/12\/YUXUS-Vanidad-online-2-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/12\/YUXUS-Vanidad-online-2-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/12\/YUXUS-Vanidad-online-2-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c9e138 elementor-widget elementor-widget-image\" data-id=\"2c9e138\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/theluxonomist.20minutos.es\/moda\/cuatro-ideas-de-regalos-de-navidad-para-acertar-con-los-adolescentes\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/YUXUS-the-luxonomist-online.jpg\" class=\"attachment-full size-full wp-image-2682\" alt=\"Yuxus on The Luxonomist online\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/YUXUS-the-luxonomist-online.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/YUXUS-the-luxonomist-online-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/YUXUS-the-luxonomist-online-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/YUXUS-the-luxonomist-online-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fb02e8 elementor-widget elementor-widget-image\" data-id=\"9fb02e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.glamour.es\/articulos\/zapatillas-retro-volver-oficina\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/Yuxus-glamour-online.jpg\" class=\"attachment-full size-full wp-image-2683\" alt=\"Yuxus on Glamour online\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/Yuxus-glamour-online.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/Yuxus-glamour-online-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/Yuxus-glamour-online-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/Yuxus-glamour-online-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c59bd3 elementor-widget elementor-widget-image\" data-id=\"1c59bd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/12\/YUXUS-Cosmopolitan-papel.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"YUXUS in Cosmopolitan print\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY4NCwidXJsIjoiaHR0cHM6XC9cL2JyYW5kaXBpYS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzEyXC9ZVVhVUy1Db3Ntb3BvbGl0YW4tcGFwZWwuanBnIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/12\/YUXUS-Cosmopolitan-papel.jpg\" class=\"attachment-full size-full wp-image-2684\" alt=\"YUXUS in Cosmopolitan print\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/12\/YUXUS-Cosmopolitan-papel.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/12\/YUXUS-Cosmopolitan-papel-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/12\/YUXUS-Cosmopolitan-papel-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/12\/YUXUS-Cosmopolitan-papel-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75cde6f elementor-widget elementor-widget-image\" data-id=\"75cde6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.20minutos.es\/mujer\/moda\/un-conjunto-deportivo-unas-zapatillas-running-regalos-imprescindibles-para-las-amantes-deporte-estilo_6911318_0.html\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/12\/YUXUS-Mujer-es-online.jpg\" class=\"attachment-full size-full wp-image-2685\" alt=\"YUXUS on Mujer.es online\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/12\/YUXUS-Mujer-es-online.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/12\/YUXUS-Mujer-es-online-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/12\/YUXUS-Mujer-es-online-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/12\/YUXUS-Mujer-es-online-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>From day one, we were captivated by Yuxus, a Madrid-based brand founded in 2018 that champions elevated basics, meticulous attention to quality, and a refined contemporary aesthetic that reinterprets the essentials. Behind it are very young entrepreneurs who have carefully crafted the entire brand universe and built a loyal, active community that identifies with everything [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2686,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,28],"tags":[],"class_list":["post-2687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-eng","category-home-eng"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"From day one, we were captivated by Yuxus, a Madrid-based brand founded in 2018 that champions elevated basics, meticulous attention to quality, and a refined contemporary aesthetic that reinterprets the essentials. 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