{"id":2705,"date":"2026-05-06T19:24:56","date_gmt":"2026-05-06T17:24:56","guid":{"rendered":"https:\/\/brandipia.com\/?p=2705"},"modified":"2026-05-06T19:27:11","modified_gmt":"2026-05-06T17:27:11","slug":"ooda-architecture-without-borders-establishing-oporto-talent-in-spanish-market","status":"publish","type":"post","link":"https:\/\/brandipia.com\/en\/ooda-architecture-without-borders-establishing-oporto-talent-in-spanish-market\/","title":{"rendered":"OODA. Architecture Without Borders: Establishing Oporto\u2019s Talent in the Spanish Market"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2705\" class=\"elementor elementor-2705 elementor-1948\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-203100e e-flex e-con-boxed e-con e-parent\" data-id=\"203100e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd7fa8 elementor-widget elementor-widget-text-editor\" data-id=\"5fd7fa8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>OODA is far from a conventional architecture studio. Headquartered in Oporto with a multicultural team of over 50 professionals, its DNA is defined by a horizontal and collaborative structure that breaks away from traditional hierarchies. With global projects ranging from exclusive residences and hotels to ambitious master plans, the studio reached a pivotal moment in its international expansion. The challenge we tackled together was both ambitious and strategic: to elevate their visibility and reputation in Spain, consolidating their presence across the entire Iberian Peninsula and organically opening new business avenues.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c532761 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c532761\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">To ensure the Spanish market understood the true magnitude of OODA, we knew that communication alone wasn't enough; it was essential for the media to experience their architecture firsthand.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a483625 elementor-widget elementor-widget-text-editor\" data-id=\"a483625\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Therefore, we designed a strategy based on immersion and exclusivity. The centerpiece was an elite press trip to Oporto, where we organized a gathering between the editors-in-chief of Spain&#8217;s most influential architecture and interior design publications and the studio&#8217;s partners. This direct experience allowed the media to get an up-close look at iconic projects and world-class works in progress, such as the avant-garde Matadouro, developed alongside Kengo Kuma. This personal and professional connection was complemented by a strategic visit by the OODA team to Madrid, where we managed private meetings with established editors to strengthen ties and solidify their standing in the national market.   <\/p><p>The results of this commitment to proximity and architectural rigor were exceptional. OODA\u2019s narrative resonated deeply with key influencers, translating into extensive in-depth features and a coveted cover story in one of the sector\u2019s leading publications. The definitive milestone came with the studio\u2019s inclusion in the prestigious AD100 list, which recognizes the best architects of the year, cementing their status as an international benchmark in Spain. Thanks to this communication strategy, OODA has successfully crossed the border\u2014not just physically, but also within the mindset of industry experts\u2014establishing itself as a respected and recognized avant-garde firm throughout the Iberian territory.   <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62ff137 e-flex e-con-boxed e-con e-parent\" data-id=\"62ff137\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5872bc4 elementor-widget elementor-widget-gallery\" data-id=\"5872bc4\" data-element_type=\"widget\" data-e-type=\"widget\" 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\/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e40994 elementor-widget elementor-widget-image\" data-id=\"1e40994\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/03\/On-Diseno-Tower-15.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-On-Diseno-reportaje-papel.jpg\" class=\"attachment-full size-full wp-image-2696\" alt=\"OODA featured in On Dise\u00f1o\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-On-Diseno-reportaje-papel.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-On-Diseno-reportaje-papel-212x300.jpg 212w, 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srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-AD-100-papel.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-AD-100-papel-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-AD-100-papel-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-AD-100-papel-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b43594 elementor-widget elementor-widget-image\" data-id=\"1b43594\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/03\/OODA-Fuera-de-serie-papel.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Fuera-de-serie-papel.jpg\" class=\"attachment-full size-full wp-image-2698\" alt=\"OODA in Fuera de Serie print\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Fuera-de-serie-papel.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Fuera-de-serie-papel-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Fuera-de-serie-papel-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Fuera-de-serie-papel-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad269e elementor-widget elementor-widget-image\" data-id=\"6ad269e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/03\/OODA-Arquitectura-y-diseno-reportaje.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Arquitectura-y-diseno-papel.jpg\" class=\"attachment-full size-full wp-image-2699\" alt=\"OODA in Arquitectura y Dise\u00f1o print\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Arquitectura-y-diseno-papel.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Arquitectura-y-diseno-papel-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Arquitectura-y-diseno-papel-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Arquitectura-y-diseno-papel-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56027ea elementor-widget elementor-widget-image\" data-id=\"56027ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.arquitecturaydiseno.es\/arquitectura\/poesia-brutal-casa-disenada-por-ooda-portugal_12189\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Arquitectura-y-diseno-online.jpg\" class=\"attachment-full size-full wp-image-2700\" alt=\"OODA on Arquitectura y Dise\u00f1o online\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Arquitectura-y-diseno-online.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Arquitectura-y-diseno-online-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Arquitectura-y-diseno-online-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Arquitectura-y-diseno-online-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec31b1c elementor-widget elementor-widget-image\" data-id=\"ec31b1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/03\/OODA-Diseno-Interior-papel.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Diseno-Interior-papel.jpg\" class=\"attachment-full size-full wp-image-2701\" alt=\"OODA in Dise\u00f1o Interior print\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Diseno-Interior-papel.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Diseno-Interior-papel-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Diseno-Interior-papel-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Diseno-Interior-papel-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c487b20 elementor-widget elementor-widget-image\" data-id=\"c487b20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/roomdiseno.com\/ooda-arquitectura-local-con-espiritu-global\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-ROOM-online.jpg\" class=\"attachment-full size-full wp-image-2702\" alt=\"OODA on Room online\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-ROOM-online.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-ROOM-online-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-ROOM-online-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-ROOM-online-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eef63ee elementor-widget elementor-widget-image\" data-id=\"eef63ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/arquitecturaviva.com\/obras\/torre-bond-en-tirana\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Arquitectura-Viva-online.jpg\" class=\"attachment-full size-full wp-image-2703\" alt=\"OODA on Arquitectura Viva online\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Arquitectura-Viva-online.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Arquitectura-Viva-online-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Arquitectura-Viva-online-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Arquitectura-Viva-online-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fa66218 e-flex e-con-boxed e-con e-parent\" data-id=\"fa66218\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2770c8 elementor-widget elementor-widget-spacer\" data-id=\"f2770c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>OODA is far from a conventional architecture studio. Headquartered in Oporto with a multicultural team of over 50 professionals, its DNA is defined by a horizontal and collaborative structure that breaks away from traditional hierarchies. With global projects ranging from exclusive residences and hotels to ambitious master plans, the studio reached a pivotal moment in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2704,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,28],"tags":[],"class_list":["post-2705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-eng","category-home-eng"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"To ensure the Spanish market understood the true magnitude of OODA, we knew that it was essential for the media to experience their architecture firsthand.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Brandipia\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/brandipia.com\/en\/ooda-architecture-without-borders-establishing-oporto-talent-in-spanish-market\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Brandipia - Consultora de Comunicaci\u00f3n y Marca\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"OODA: architecture without borders - Brandipia\" \/>\n\t\t<meta property=\"og:description\" content=\"To ensure the Spanish market understood the true magnitude of OODA, we knew that it was essential for the media to experience their architecture firsthand.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/brandipia.com\/en\/ooda-architecture-without-borders-establishing-oporto-talent-in-spanish-market\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Dritan-Hoxha-Grandeur-ok.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Dritan-Hoxha-Grandeur-ok.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1718\" \/>\n\t\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-05-06T17:24:56+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-05-06T17:27:11+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"OODA: architecture without borders - Brandipia\" \/>\n\t\t<meta name=\"twitter:description\" content=\"To ensure the Spanish market understood the true magnitude of OODA, we knew that it was essential for the media to experience their architecture firsthand.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/OODA-Dritan-Hoxha-Grandeur-ok.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/brandipia.com\\\/en\\\/ooda-architecture-without-borders-establishing-oporto-talent-in-spanish-market\\\/#blogposting\",\"name\":\"OODA: architecture without borders - Brandipia\",\"headline\":\"OODA. 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