{"id":2716,"date":"2026-05-07T17:58:34","date_gmt":"2026-05-07T15:58:34","guid":{"rendered":"https:\/\/brandipia.com\/?p=2716"},"modified":"2026-05-07T17:58:34","modified_gmt":"2026-05-07T15:58:34","slug":"google-dv360-leadership-and-authority-in-the-adtech-ecosystem","status":"publish","type":"post","link":"https:\/\/brandipia.com\/en\/google-dv360-leadership-and-authority-in-the-adtech-ecosystem\/","title":{"rendered":"DV360 (Google): Leadership and Authority in the Adtech Ecosystem"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2716\" class=\"elementor elementor-2716 elementor-2001\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6361011 e-flex e-con-boxed e-con e-parent\" data-id=\"6361011\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab3c5b0 elementor-widget elementor-widget-text-editor\" data-id=\"ab3c5b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Display &amp; Video 360 (DV360) is Google\u2019s leading platform for programmatic advertising\u2014a tool that enables advertisers and agencies to manage end-to-end campaigns across formats ranging from video and Connected TV (CTV) to Digital Out-of-Home (DOOH). In a sector as competitive, complex, and fast-evolving as Adtech, Google trusted our 15+ years of expertise as specialists in digital advertising technology communication. The challenge was clear: to boost their brand positioning and significantly increase their share of voice against increasingly aggressive global competition.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93c3290 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"93c3290\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">To achieve this, we executed a communication plan that combined high-value press releases with the development of detailed success stories from major advertisers, demonstrating the platform\u2019s real-world effectiveness in the market.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7248396 elementor-widget elementor-widget-text-editor\" data-id=\"7248396\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We acted as the bridge between technical solutions and specialized media, managing strategic interviews for company spokespeople and ensuring that DV360\u2019s message of innovation and efficiency reached decision-makers within agencies and marketing departments.<\/p><p>Through this sustained PR and editorial management, we successfully strengthened DV360\u2019s presence and recognition in the Spanish market. We did more than just increase media visibility; we reinforced its reputation as an essential platform for connecting brands with audiences in a relevant and efficient way, ensuring that its technological leadership was backed by a solid and consistent presence within the sector&#8217;s public conversation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-139187d e-flex e-con-boxed e-con e-parent\" data-id=\"139187d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-957f28d elementor-widget elementor-widget-gallery\" data-id=\"957f28d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:1,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/11\/home-prov-google-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"957f28d\" data-elementor-lightbox-title=\"Google Ad Tech\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjcxMCwidXJsIjoiaHR0cHM6XC9cL2JyYW5kaXBpYS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzExXC9ob21lLXByb3YtZ29vZ2xlLTEuanBnIiwic2xpZGVzaG93IjoiOTU3ZjI4ZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/11\/home-prov-google-1.jpg\" data-width=\"1500\" data-height=\"1084\" aria-label=\"Google Ad Tech\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07d2e54 e-flex e-con-boxed e-con e-parent\" data-id=\"07d2e54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-770a99e e-grid e-con-full e-con e-child\" data-id=\"770a99e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e47365e elementor-widget elementor-widget-image\" data-id=\"e47365e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.programaticaly.com\/otras-noticias\/dv360-spotify-presentan-madrid-futuro-publicidad-programatica\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-programmatic-spain-online.jpg\" class=\"attachment-full size-full wp-image-2711\" alt=\"Google`s DV360 on Programmatic Spain online\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-programmatic-spain-online.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-programmatic-spain-online-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-programmatic-spain-online-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-programmatic-spain-online-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d703bd4 elementor-widget elementor-widget-image\" data-id=\"d703bd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.periodicopublicidad.com\/articulo\/negocios\/futuro-television-conectada-ha-llegado\/20250603105448158981.html\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-periodico-de-la-publicidad.jpg\" class=\"attachment-full size-full wp-image-2712\" alt=\"DV360 on Peri\u00f3dico de la Publicidad\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-periodico-de-la-publicidad.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-periodico-de-la-publicidad-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-periodico-de-la-publicidad-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-periodico-de-la-publicidad-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bd6a05 elementor-widget elementor-widget-image\" data-id=\"7bd6a05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.marketingdirecto.com\/marketing-general\/entrevistas\/retail-media-offsite-integracion-datos-ia\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-marketing-directo.jpg\" class=\"attachment-full size-full wp-image-2713\" alt=\"DV 360 on Marketing Directo online\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-marketing-directo.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-marketing-directo-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-marketing-directo-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-marketing-directo-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1defb9f elementor-widget elementor-widget-image\" data-id=\"1defb9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.puromarketing.com\/145\/216130\/retail-media-site-hacia-modelo-atribucion-omnicanal-medible-escalable\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-Puromarketing-.jpg\" class=\"attachment-full size-full wp-image-2714\" alt=\"DV 360 on Puromarketing\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-Puromarketing-.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-Puromarketing--212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-Puromarketing--724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-Puromarketing--768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15c91c5 elementor-widget elementor-widget-image\" data-id=\"15c91c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/controlpublicidad.com\/campanas-publicitarias\/iberdrola-pionera-en-activar-google-tv-masthead-a-traves-de-dv360\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-CTRL.jpg\" class=\"attachment-full size-full wp-image-2715\" alt=\"DV360 on CTRL\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-CTRL.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-CTRL-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-CTRL-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-CTRL-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66c4fb3 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile e-flex e-con-boxed e-con e-parent\" data-id=\"66c4fb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dd8b93 elementor-widget elementor-widget-gallery\" data-id=\"5dd8b93\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:3,&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-periodico-de-la-publicidad.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5dd8b93\" data-elementor-lightbox-title=\"DV360 on Peri\u00f3dico de la Publicidad\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjcxMiwidXJsIjoiaHR0cHM6XC9cL2JyYW5kaXBpYS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAyXC9EVjM2MC1wZXJpb2RpY28tZGUtbGEtcHVibGljaWRhZC5qcGciLCJzbGlkZXNob3ciOiI1ZGQ4YjkzIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-periodico-de-la-publicidad.jpg\" data-width=\"794\" data-height=\"1123\" aria-label=\"DV360 on Peri\u00f3dico de la Publicidad\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-programmatic-spain-online.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5dd8b93\" data-elementor-lightbox-title=\"Google`s DV360 on Programmatic Spain online\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjcxMSwidXJsIjoiaHR0cHM6XC9cL2JyYW5kaXBpYS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAyXC9EVjM2MC1wcm9ncmFtbWF0aWMtc3BhaW4tb25saW5lLmpwZyIsInNsaWRlc2hvdyI6IjVkZDhiOTMifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-programmatic-spain-online.jpg\" data-width=\"794\" data-height=\"1123\" aria-label=\"Google`s DV360 on Programmatic Spain online\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-marketing-directo.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"5dd8b93\" data-elementor-lightbox-title=\"DV 360 on Marketing Directo online\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjcxMywidXJsIjoiaHR0cHM6XC9cL2JyYW5kaXBpYS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAyXC9EVjM2MC1tYXJrZXRpbmctZGlyZWN0by5qcGciLCJzbGlkZXNob3ciOiI1ZGQ4YjkzIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/02\/DV360-marketing-directo.jpg\" data-width=\"794\" data-height=\"1123\" aria-label=\"DV 360 on Marketing Directo online\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Display &amp; Video 360 (DV360) is Google\u2019s leading platform for programmatic advertising\u2014a tool that enables advertisers and agencies to manage end-to-end campaigns across formats ranging from video and Connected TV (CTV) to Digital Out-of-Home (DOOH). In a sector as competitive, complex, and fast-evolving as Adtech, Google trusted our 15+ years of expertise as specialists in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2710,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,28],"tags":[29],"class_list":["post-2716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cases-eng","category-home-eng","tag-tech"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Display &amp; Video 360 (DV360) is Google\u2019s leading platform for programmatic advertising\u2014a tool that enables advertisers and agencies to manage end-to-end campaigns across formats ranging from video and Connected TV (CTV) to Digital Out-of-Home (DOOH). 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