{"id":2723,"date":"2026-05-07T18:14:08","date_gmt":"2026-05-07T16:14:08","guid":{"rendered":"https:\/\/brandipia.com\/?p=2723"},"modified":"2026-05-07T18:14:08","modified_gmt":"2026-05-07T16:14:08","slug":"ias-when-data-becomes-the-industry-benchmark","status":"publish","type":"post","link":"https:\/\/brandipia.com\/en\/ias-when-data-becomes-the-industry-benchmark\/","title":{"rendered":"IAS: When Data Becomes the Industry Benchmark"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2723\" class=\"elementor elementor-2723 elementor-1892\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a4a623e e-flex e-con-boxed e-con e-parent\" data-id=\"a4a623e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-076d085 elementor-widget elementor-widget-text-editor\" data-id=\"076d085\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Integral Ad Science (IAS) es una compa\u00f1\u00eda clave dentro del ecosistema Adtech y sus estudios <strong>Media Quality Report<\/strong> e <strong>Industry Pulse<\/strong> se han consolidado como dos de los informes m\u00e1s esperados por el sector a\u00f1o tras a\u00f1o. No son solo an\u00e1lisis de mercado: son documentos que ordenan la conversaci\u00f3n, anticipan tendencias y marcan el pulso real de la calidad publicitaria digital y de las prioridades de la industria. <\/p><p>Integral Ad Science (IAS) is a cornerstone of the Adtech ecosystem. Its Media Quality Report and Industry Pulse have established themselves as two of the most highly anticipated annual reports in the sector. These are more than mere market analyses; they are documents that shape the conversation, anticipate trends, and gauge the true pulse of digital advertising quality and industry priorities. <\/p><p>We translate complex data into clear, relevant, and actionable messages, identifying the insights with the greatest potential to spark dialogue within the ecosystem. As a result, these studies do more than inform\u2014they activate key debates on media quality, brand safety, attention, investment, and the future of digital advertising. IAS does not merely participate in the conversation; it drives and structures it.  <\/p><p>The Media Quality Report has positioned itself as the gold standard for defining quality in digital advertising. Meanwhile, the Industry Pulse serves as a strategic roadmap connecting the visions of brands, agencies, and publishers. Together, they act as natural levers for thought leadership.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bdd164 animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5bdd164\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our role is to support this content to maximize its impact, aligning IAS\u2019s narrative with real market concerns and the media agenda. <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b82d58 elementor-widget elementor-widget-text-editor\" data-id=\"5b82d58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Thus, the reports transcend their format to become strategic communication assets, amplifying brand authority and reinforcing presence in the spaces where industry reputation is built.<\/p><p>The result is a solid and sustained positioning: IAS reports are not just published\u2014they are expected. They are a point of reference, they generate high-level conversation, and they consolidate the brand as one of the voices that best interprets the present and future of Adtech. In an environment where knowledge is power, turning data into leadership is what makes the difference.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-906ec1c e-flex e-con-boxed e-con e-parent\" data-id=\"906ec1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f9e57b elementor-widget elementor-widget-gallery\" data-id=\"6f9e57b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:2,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/IAS-liderando-convesacion-calidad-medios.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6f9e57b\" data-elementor-lightbox-title=\"IAS Leading the Conversation on Media Quality\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY0MCwidXJsIjoiaHR0cHM6XC9cL2JyYW5kaXBpYS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAxXC9JQVMtbGlkZXJhbmRvLWNvbnZlc2FjaW9uLWNhbGlkYWQtbWVkaW9zLmpwZyIsInNsaWRlc2hvdyI6IjZmOWU1N2IifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/IAS-liderando-convesacion-calidad-medios.jpg\" data-width=\"1800\" data-height=\"1177\" aria-label=\"IAS Leading the Conversation on Media Quality\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/IAS-adtech.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"6f9e57b\" data-elementor-lightbox-title=\"IAS Ad-tech\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjYzOSwidXJsIjoiaHR0cHM6XC9cL2JyYW5kaXBpYS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAxXC9JQVMtYWR0ZWNoLmpwZyIsInNsaWRlc2hvdyI6IjZmOWU1N2IifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/IAS-adtech.jpg\" data-width=\"1500\" data-height=\"1207\" aria-label=\"IAS Adtech\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div 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\/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a43cb7 elementor-widget elementor-widget-image\" data-id=\"1a43cb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/IAS-clipping-el-pais-online.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"IAS clipping El Pa\u00eds online\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY0OSwidXJsIjoiaHR0cHM6XC9cL2JyYW5kaXBpYS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAxXC9JQVMtY2xpcHBpbmctZWwtcGFpcy1vbmxpbmUucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/IAS-clipping-el-pais-online.png\" class=\"attachment-full size-full wp-image-2649\" alt=\"IAS clipping El Pa\u00eds online\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/IAS-clipping-el-pais-online.png 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/IAS-clipping-el-pais-online-212x300.png 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/IAS-clipping-el-pais-online-724x1024.png 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/IAS-clipping-el-pais-online-768x1086.png 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16657ac elementor-widget elementor-widget-image\" data-id=\"16657ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/clipping-Adform-ABC-online.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"clipping Adform ABC online\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY1MCwidXJsIjoiaHR0cHM6XC9cL2JyYW5kaXBpYS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzAxXC9jbGlwcGluZy1BZGZvcm0tQUJDLW9ubGluZS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/clipping-Adform-ABC-online.jpg\" class=\"attachment-full size-full wp-image-2650\" alt=\"clipping Adform ABC online\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/clipping-Adform-ABC-online.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/clipping-Adform-ABC-online-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/clipping-Adform-ABC-online-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/01\/clipping-Adform-ABC-online-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba3d37c elementor-widget elementor-widget-image\" data-id=\"ba3d37c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Pais-papel.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"IAS en El Pa\u00eds print\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjY0MiwidXJsIjoiaHR0cHM6XC9cL2JyYW5kaXBpYS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjVcLzAxXC9JQVMtRWwtUGFpcy1wYXBlbC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Pais-papel.jpg\" class=\"attachment-full size-full wp-image-2642\" alt=\"IAS en El Pa\u00eds print\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Pais-papel.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Pais-papel-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Pais-papel-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Pais-papel-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2827a9a elementor-widget elementor-widget-image\" data-id=\"2827a9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/elpais.com\/extra\/publicidad\/2024-01-25\/una-nueva-vida-digital-para-la-publicidad-contextual.html\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Pais-online.jpg\" class=\"attachment-full size-full wp-image-2641\" alt=\"IAS on El Pa\u00eds online\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Pais-online.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Pais-online-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Pais-online-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Pais-online-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-578dd97 elementor-widget elementor-widget-image\" data-id=\"578dd97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.eleconomista.es\/tecnologia\/noticias\/13360037\/05\/25\/elimina-cualquier-aplicacion-de-tu-telefono-que-este-en-esta-lista.html\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Economista-online.jpg\" class=\"attachment-full size-full wp-image-2643\" alt=\"IAS El Economista online\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Economista-online.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Economista-online-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Economista-online-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-El-Economista-online-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cf1076 elementor-widget elementor-widget-image\" data-id=\"0cf1076\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ipmark.com\/el-fraude-publicitario-sube-un-19-en-campanas-no-optimizadas\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-MQR-IPMark.jpg\" class=\"attachment-full size-full wp-image-2644\" alt=\"IAS on MQR IP Mark\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-MQR-IPMark.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-MQR-IPMark-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-MQR-IPMark-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-MQR-IPMark-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f688224 elementor-widget elementor-widget-image\" data-id=\"f688224\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.programaticaly.com\/otras-noticias\/espana-mantiene-raya-fraude-publicitario-supera-media-global-time-in-view\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-MQR-Programmatic-Spain.jpg\" class=\"attachment-full size-full wp-image-2645\" alt=\"IAS MQR Programmatic Spain\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-MQR-Programmatic-Spain.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-MQR-Programmatic-Spain-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-MQR-Programmatic-Spain-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2025\/01\/IAS-MQR-Programmatic-Spain-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d189bf elementor-widget elementor-widget-image\" data-id=\"1d189bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div 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