{"id":2975,"date":"2026-09-01T18:37:25","date_gmt":"2026-09-01T16:37:25","guid":{"rendered":"https:\/\/brandipia.com\/?p=2975"},"modified":"2026-09-01T18:37:25","modified_gmt":"2026-09-01T16:37:25","slug":"saco-bringing-contemporary-craft-into-the-design-and-culture-conversation","status":"publish","type":"post","link":"https:\/\/brandipia.com\/en\/saco-bringing-contemporary-craft-into-the-design-and-culture-conversation\/","title":{"rendered":"SACo. Bringing contemporary craft into the design and culture conversation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2975\" class=\"elementor elementor-2975 elementor-2937\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60dbdce e-flex e-con-boxed e-con e-parent\" data-id=\"60dbdce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22f34b3 elementor-widget elementor-widget-text-editor\" data-id=\"22f34b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Spanish Society of Contemporary Craft (SACo) brings together some of Spain&#8217;s leading contemporary makers, workshops and craft brands. Beyond preserving traditional craftsmanship, its mission is to champion craft as a fully contemporary discipline, where tradition, innovation, design and material culture naturally coexist. When we began working with the association, the challenge was not simply to raise the profile of its activities, but to help reshape the conversation around contemporary craft.  <\/p><p>Our role was to build a narrative capable of engaging audiences far beyond the craft sector itself. We positioned SACo within conversations around architecture, design, interiors, art and culture, highlighting contemporary craft as a discipline where knowledge, innovation, technical excellence and creativity come together with exceptional craftsmanship. Every initiative\u2014from the Coalescence exhibition at Madrid Design Festival to participation in international fairs and thought leadership opportunities for its spokespeople\u2014supported the same narrative: contemporary craft is not only about preserving heritage, but also about creating, researching and innovating in ways that are deeply relevant today.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-097a0da animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"097a0da\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our communications strategy combined an intensive media relations programme with the identification of stories that offered strong editorial value, alongside interviews and in-depth features designed to position SACo and its artisans as leading voices in the field.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f6f464 elementor-widget elementor-widget-text-editor\" data-id=\"7f6f464\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The result was sustained coverage across some of Spain&#8217;s most influential media outlets, from specialist publications such as AD, Arquitectura Viva, Interiores and Diario Design to mainstream and cultural media including El Ojo Cr\u00edtico on Spain&#8217;s National Radio (RNE), helping bring the conversation around contemporary craft to entirely new audiences.<\/p><p>Through this strategy, SACo strengthened its position as Spain&#8217;s leading platform for high-end contemporary craft while establishing a consistent narrative around the cultural, creative and contemporary value of exceptional craftsmanship. Because when communications successfully articulate the purpose behind a project, visibility stops being the objective and becomes the natural outcome. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a06fe1f e-flex e-con-boxed e-con e-parent\" data-id=\"a06fe1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e069f6 elementor-widget elementor-widget-gallery\" data-id=\"1e069f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;columns&quot;:2,&quot;lazyload&quot;:&quot;yes&quot;,&quot;gallery_layout&quot;:&quot;grid&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;aspect_ratio&quot;:&quot;3:2&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-alta-artesania-3.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1e069f6\" data-elementor-lightbox-title=\"SACo Spanish fine craft\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjk2NSwidXJsIjoiaHR0cHM6XC9cL2JyYW5kaXBpYS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA4XC9TQUNvLWFsdGEtYXJ0ZXNhbmlhLTMuanBnIiwic2xpZGVzaG93IjoiMWUwNjlmNiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-alta-artesania-3.jpg\" data-width=\"1000\" data-height=\"1333\" aria-label=\"SACo Spanish fine craft\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-alta-artesania-2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1e069f6\" data-elementor-lightbox-title=\"SACo Spanish fine craft\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjk2MywidXJsIjoiaHR0cHM6XC9cL2JyYW5kaXBpYS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA4XC9TQUNvLWFsdGEtYXJ0ZXNhbmlhLTIuanBnIiwic2xpZGVzaG93IjoiMWUwNjlmNiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-alta-artesania-2.jpg\" data-width=\"1500\" data-height=\"1000\" aria-label=\"SACo Spanish fine craft\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-alta-artesania-5.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1e069f6\" data-elementor-lightbox-title=\"SACo Spanish fine craft\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjk2NiwidXJsIjoiaHR0cHM6XC9cL2JyYW5kaXBpYS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA4XC9TQUNvLWFsdGEtYXJ0ZXNhbmlhLTUuanBnIiwic2xpZGVzaG93IjoiMWUwNjlmNiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-alta-artesania-5.jpg\" data-width=\"1200\" data-height=\"1800\" aria-label=\"SACo Spanish fine craft\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-alta-artesania-1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"1e069f6\" data-elementor-lightbox-title=\"SACo Spanish fine craft\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjk2NCwidXJsIjoiaHR0cHM6XC9cL2JyYW5kaXBpYS5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA4XC9TQUNvLWFsdGEtYXJ0ZXNhbmlhLTEuanBnIiwic2xpZGVzaG93IjoiMWUwNjlmNiJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-alta-artesania-1.jpg\" data-width=\"1000\" data-height=\"1333\" aria-label=\"SACo Spanish fine craft\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bac1234 e-grid e-con-full e-con e-child\" data-id=\"bac1234\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e8491b elementor-widget elementor-widget-image\" data-id=\"4e8491b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-reportaje-completo-Interiores-1.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-Interiores-1.png\" class=\"attachment-full size-full wp-image-2968\" alt=\"SACo Interiores magazine\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-Interiores-1.png 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-Interiores-1-212x300.png 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-Interiores-1-724x1024.png 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-Interiores-1-768x1086.png 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cbfbf9 elementor-widget elementor-widget-image\" data-id=\"5cbfbf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/theluxonomist.20minutos.es\/lifestyle\/mamen-diego-somos-ricos-en-patrimonio-gracias-a-la-artesania\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-the-luxonomist.jpg\" class=\"attachment-full size-full wp-image-2969\" alt=\"SACo The Luxonomist\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-the-luxonomist.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-the-luxonomist-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-the-luxonomist-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-the-luxonomist-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-683f135 elementor-widget elementor-widget-image\" data-id=\"683f135\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rtve.es\/play\/audios\/el-ojo-critico\/artesania-contemporanea-mano-mamen-diego-05-04-26\/17010112\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-el-ojo-critico.jpg\" class=\"attachment-full size-full wp-image-2970\" alt=\"SACo El Ojo Cr\u00edtico\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-el-ojo-critico.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-el-ojo-critico-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-el-ojo-critico-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-el-ojo-critico-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5549ece elementor-widget elementor-widget-image\" data-id=\"5549ece\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/diariodesign.com\/diseno\/artesania-contemporanea\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-Diario-Design.jpg\" class=\"attachment-full size-full wp-image-2971\" alt=\"SACo Diario Design\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-Diario-Design.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-Diario-Design-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-Diario-Design-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-Diario-Design-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e474e3 elementor-widget elementor-widget-image\" data-id=\"7e474e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-reportaje-completo-Interiores-2.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-Interiores-2.png\" class=\"attachment-full size-full wp-image-2972\" alt=\"SACo in Interiores\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-Interiores-2.png 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-Interiores-2-212x300.png 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-Interiores-2-724x1024.png 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-Interiores-2-768x1086.png 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b877e1a elementor-widget elementor-widget-image\" data-id=\"b877e1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.revistaad.es\/galerias\/agenda-fomo-novedades-muy-ad-que-no-puedes-perderte-esta-semana-27-febrero-2026\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-AD.jpg\" class=\"attachment-full size-full wp-image-2973\" alt=\"SACo in AD\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-AD.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-AD-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-AD-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-AD-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a43dbbb elementor-widget elementor-widget-image\" data-id=\"a43dbbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/arquitecturaviva.com\/marcas\/productos\/saco-presenta-la-exposicion-coalescencia-en-torno-a-la-artesania-contemporanea\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"1123\" src=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-arquitectura-viva.jpg\" class=\"attachment-full size-full wp-image-2974\" alt=\"SACo in Arquitectura Viva\" srcset=\"https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-arquitectura-viva.jpg 794w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-arquitectura-viva-212x300.jpg 212w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-arquitectura-viva-724x1024.jpg 724w, https:\/\/brandipia.com\/wp-content\/uploads\/2026\/08\/SACo-arquitectura-viva-768x1086.jpg 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Spanish Society of Contemporary Craft (SACo) brings together some of Spain&#8217;s leading contemporary makers, workshops and craft brands. Beyond preserving traditional craftsmanship, its mission is to champion craft as a fully contemporary discipline, where tradition, innovation, design and material culture naturally coexist. 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