From day one, we were captivated by Yuxus, a Madrid-based brand founded in 2018 that champions elevated basics, meticulous attention to quality, and a refined contemporary aesthetic that reinterprets the essentials.
Behind it are very young entrepreneurs who have carefully crafted the entire brand universe and built a loyal, active community that identifies with everything Yuxus represents. We immediately understood that this was the key to their success.
We were thrilled to be part of this project and the challenge at hand: to establish the brand and its founders as benchmarks in youth fashion and distinguishing them within a sea of emerging labels and carving out a unique territory among the audiences where they were already thriving.
To achieve this, we developed a corporate-focused communication strategy to boost both the entrepreneurial project and the brand itself. We drove their presence in general and financial media, reinforcing their credibility, growth, and vision, while supporting every store opening and new collection to generate extensive coverage in retail and lifestyle press.
More recently, we communicated the appointment of a new Creative Director, opening a new chapter in the product narrative with an excellent reception from fashion directors and editors at top lifestyle publications. Additionally, we supported the launch of their latest collections by inviting sector press to a launch event that gathered nearly a thousand people, further strengthening the emotional bond with their community.
Through these efforts, we have contributed to bolstering the brand’s reputation, solidifying a growing presence in general, financial, and lifestyle media, and establishing its founders as leading young entrepreneurs in the fashion sector. Most recently, we have successfully elevated the brand’s product positioning within the most influential lifestyle outlets.
