There are relationships that, over time, evolve beyond the purely professional and become a shared journey. This is the case with our history with ICONNO. Our partnership began with an exciting challenge: the opening of their first showroom in O’Donnell alongside Rimadesio and the ambitious goal of positioning the firm as the undisputed benchmark for luxury architectural and interior design solutions in Madrid. Today, looking back, we are proud to have turned their spaces on the Golden Mile —at O’Donnell, 6 and Jorge Juan, 38— into much more than showrooms; we have transformed them into a true place of pilgrimage, a meeting point for design lovers in the capital.
From the very beginning, our strategy focused on a dual objective: to elevate the visibility of their high-end projects and products—their design pieces and architectural solutions—while turning their locations into a magnet for elite architects, developers, and interior designers.
To achieve this, we have worked intensively on editorial communication, ensuring that ICONNO’s excellence is a constant fixture in the specialized press. This effort has led to rewarding milestones such as three covers in leading publications. Their projects certainly deserve it!
But the true essence of our work lies in revitalising these spaces as living stages where design professionals can meet. Over the last decade, we have had the privilege of organising events that have become part of the sector’s collective imagination. With the help of researcher and curator Marisa Santamaría, we brought memorable projects to life, such as ‘Arquitectos de la Moda’ (Fashion Architects) and the ‘Viviendas y Vivencias por Venir’ (VVV) series. But without a doubt, some of the most exciting events were the exhibitions ‘Design Master Chef’, dedicated to iconic design objects, and especially ‘Cosas de Arquitectos’ (Architects’ Things). In the latter, we displayed iconic objects designed by figures of the stature of Rafael Moneo, Emilio Tuñón, Alberto Campo Baeza and Carlos Lamela, whom we had the enormous fortune to bring together at a historic opening that underlined the firm’s prestige.
Our work has consistently gone beyond mere outreach, striving always to broaden the culture of design. We have had the privilege of bringing international icons of the stature of Roberto Lazzeroni, Giuseppe Bavuso, and Franco Driusso to Madrid—visits that sparked unprecedented media and professional impact. Furthermore, we have integrated ICONNO into the Madrid Design Festival through evocative initiatives, such as the ‘Design Library’ in collaboration with Rimadesio and the publishers Taschen and Thyssen. These projects have reinforced the firm’s standing as an active, sophisticated cultural agent.
Today, ICONNO is a vital crossroads for the country’s leading professionals. We wish to express our deepest gratitude to its director, José Miguel Simón, for his unwavering trust over the last decade. It is his vision, combined with our close collaboration, that has allowed the ICONNO name to shine in its own right at the pinnacle of design and architecture.
