ICONNO has established itself as the premier destination for architectural solutions and luxury interior design projects in the capital. With two strategic spaces in Madrid’s prestigious “Golden Mile,” the firm not only represents the most renowned international furniture brands but also boasts a professional team capable of designing interiors at the highest level of sophistication. The central challenge we tackled together was twofold: to elevate their visibility, establishing them as the definitive authority in high-end design, and, most importantly, to drive a constant flow of qualified traffic to their showrooms—attracting elite architects, developers, and interior designers.
Our strategy was built on an intensive product and project communication program across the most influential media outlets, ensuring that ICONNO’s excellence maintained a consistent presence in the specialized press.
To complement this editorial visibility, we transformed their showrooms into vibrant hubs for professional and cultural activity. We organized private presentations for the sector’s press and, in parallel, designed a calendar of social events, cultural talks, meetings with international designers, and high-impact exhibitions. These actions allowed us to expand design culture to new audiences and, crucially, to attract their target audience organically and repeatedly.
Thanks to this combination of media management and curated experiences, we have ensured that the country’s most prestigious architects and designers recognize ICONNO not just as a high-end supplier, but as an essential meeting point for the design community. The result is a solid brand standing that merges media impact with constant professional footfall, establishing their O’Donnell and Jorge Juan spaces as the absolute benchmarks for design culture in Madrid.
