OODA is far from a conventional architecture studio. Headquartered in Oporto with a multicultural team of over 50 professionals, its DNA is defined by a horizontal and collaborative structure that breaks away from traditional hierarchies. With global projects ranging from exclusive residences and hotels to ambitious master plans, the studio reached a pivotal moment in its international expansion. The challenge we tackled together was both ambitious and strategic: to elevate their visibility and reputation in Spain, consolidating their presence across the entire Iberian Peninsula and organically opening new business avenues.
To ensure the Spanish market understood the true magnitude of OODA, we knew that communication alone wasn't enough; it was essential for the media to experience their architecture firsthand.
Therefore, we designed a strategy based on immersion and exclusivity. The centerpiece was an elite press trip to Oporto, where we organized a gathering between the editors-in-chief of Spain’s most influential architecture and interior design publications and the studio’s partners. This direct experience allowed the media to get an up-close look at iconic projects and world-class works in progress, such as the avant-garde Matadouro, developed alongside Kengo Kuma. This personal and professional connection was complemented by a strategic visit by the OODA team to Madrid, where we managed private meetings with established editors to strengthen ties and solidify their standing in the national market.
The results of this commitment to proximity and architectural rigor were exceptional. OODA’s narrative resonated deeply with key influencers, translating into extensive in-depth features and a coveted cover story in one of the sector’s leading publications. The definitive milestone came with the studio’s inclusion in the prestigious AD100 list, which recognizes the best architects of the year, cementing their status as an international benchmark in Spain. Thanks to this communication strategy, OODA has successfully crossed the border—not just physically, but also within the mindset of industry experts—establishing itself as a respected and recognized avant-garde firm throughout the Iberian territory.
